AI revenue intelligence · B2B field sales
Know your territory.
Find the opportunity.
Know who to call.
EquipLead helps B2B field sales teams monitor their markets, discover meaningful buying signals, connect them to existing relationships, and turn them into prioritized sales actions.
Not a CRM. Built for territory-driven B2B field sales.
Who to call
Tuesday · Zone 1–3
Illustrative · not a live account
1Prairie Mechanical
Existing customer · HVAC / piping on a new hospital wing
Scissor lifts, boom, air compressors
92Zone 2 West2North River Civil
Active earthwork permit · not in the book as a regular
Excavators, compact track loaders
81Zone 1 Downtown3Westroads Electric
Sub on two commercial TI jobs this month
Reach forklifts, generators
74Zone 3 Council Bluffs
A ranked call list for a zone — signal, relationship, and product fit. Names above are illustrative.
The problem
The book of business is not the territory.
Work starts without a call
Projects mobilize, plants expand, awards land — and a competitor is already there. The CRM still shows last quarter’s last contact.
City is not a zone
A metro name, a ZIP, a junk import — none of that is a sales territory. A pin is inside an approved polygon or it is not.
Lists are not who to call
A thousand companies in a radius is noise. The rep needs the right account, whether they already buy, and whether you have the fit.
How it works
Territory in. Who to call out.
01
Scan the territory
Every approved sales zone is a polygon, not a city name. EquipLead looks at what is actually inside it: signals, companies, and the existing book.
02
Detect the work
Permits, project news, plant activity, and other market signals surface opportunities that started without a call. Unverified items stay labeled. Nothing is invented.
03
Name the companies
The buyers and influencers who matter — contractors, plant teams, developers, facility owners — not a dump of every nearby pin.
04
Match the book
If they already buy from you, the rep sees that first. If they do not, the record is still a company — not a duplicate lead.
05
Score product fit
The job is matched to what you actually sell or stock — against your catalog — not a generic industry tag.
06
Tell the rep who to call
A ranked list for the zone or book they own today. Automation may suggest. Only the rep commits the stop.
Not a CRM
CRM records what you already know. EquipLead finds what you would have missed.
Stores the accounts you already know.
Finds the work you would have driven past.
A city or ZIP as a territory.
Approved polygons. A pin is in the zone or it is not.
A lead list the rep has to believe.
Signal, company, relationship, and fit — labeled if unverified.
Follow-ups the system writes for you.
The system never commits a follow-up. The rep does.
Industries
Built for B2B field sales where signals create the next call.
Equipment Rental
Outside sales, branches, iron on rent, contractors as the buyer. The proof vertical.
Equipment & Industrial Sales
Capital equipment and industrial systems sold into plants, facilities, and projects.
Construction & Commercial Services
Materials, specialty supply, and commercial services driven by projects and awards.
Other B2B Field Sales
Territory or account ownership plus external buying signals. See if the model fits.
Who it is for
VPs, DSMs, and reps who own a map.
- Territory-driven B2B field sales organizations.
- A VP who needs coverage, not another dashboard.
- A DSM who assigns territories and cannot babysit stops.
- A rep who opens Today and needs the next call, in order.
Next step
Walk your territory with us.
A demo is a look at signals, accounts, and product fit in a real market — not a slide deck.